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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by Dick Stroud 9780230378193
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by Dick Stroud 9780230378193

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Description

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Book Information
ISBN 9780230378193
Author Dick Stroud
Format Hardback
Page Count 251
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 5207g

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