Description
This is the critical moment for businesses to understand and adapt or become irrelevant to millennials. As this generation reaches management positions, this change is only going to accelerate. You need to be prepared to unlock the powerful potential of this emerging generation, and this book is the definitive manual to help you do just that. Don’t let the fast-paced and ever-changing marketing landscape intimidate you. This book equips you with the knowledge and tools you need to survive and thrive in the new age of business.
Book Information
ISBN 9789814914147
Author Vivek Iyyani
Format Paperback
Page Count 1
Imprint Penguin Business
Publisher Penguin Random House SEA
Weight(grams) 314g