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Marketing Research for Managers by Sunny Crouch
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Marketing Research for Managers by Sunny Crouch

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9780750654531
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Description

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

Book Information
ISBN 9780750654531
Author Sunny Crouch
Format Paperback
Page Count 392
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 862g

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