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Marketing: Defined, Explained, Applied: Pearson New International Edition Michael Levens 9781292042220
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Marketing: Defined, Explained, Applied: Pearson New International Edition Michael Levens 9781292042220

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Description

For undergraduate Principles of Marketing courses.

A unique breakdown of marketing that speaks to students' learning style.

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.



Book Information
ISBN 9781292042220
Author Michael Levens
Format Paperback
Page Count 352
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 628g
Dimensions(mm) 273mm * 216mm * 12mm

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