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Marketing Metaphors and Metamorphosis by P. Kitchen 9781349547098
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Marketing Metaphors and Metamorphosis by P. Kitchen 9781349547098

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Description

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Book Information
ISBN 9781349547098
Author P. Kitchen
Format Paperback
Page Count 227
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan

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