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Marketing Madness: A Survival Guide For A Consumer Society by Michael Jacobson
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Marketing Madness: A Survival Guide For A Consumer Society by Michael Jacobson

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9780367009076
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698.00 Grams
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Description

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Book Information
ISBN 9780367009076
Author Michael Jacobson
Format Hardback
Page Count 262
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 635g

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