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Marketing in the Service Industries: Marketing Service Inds by G. R. Foxall
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Marketing in the Service Industries: Marketing Service Inds by G. R. Foxall

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9780714632704
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Description

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

About the Author
Gordon Foxall is a senior lecturer in marketing at Cranfield School of Management.


Book Information
ISBN 9780714632704
Author Gordon Foxall
Format Hardback
Page Count 222
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 570g

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