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Marketing in Context: Setting the Scene by Chris Hackley 9781349452033

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Book Information
ISBN 9781349452033
Author Chris Hackley
Format Paperback
Page Count 230
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 3067g

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