Description
What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.
About the Author
Yorke M. Rowan is Visiting Professor at the University of Notre Dame and Research Associate with the Department of Anthropology, National Museum of Natural History, Smithsonian Institute. Uzi Baram is Associate Professor of Anthropology at the New College of Florida.
Reviews
This book will rightly make you question the social forces at play in marketing heritage, the politics of of representation apparent in particular pasts, and the way sin which commodification affects your own views about what you see and reach about heritage sites. -- Larry J. Zimmerman, Indiana University-Purdue University, Indianapolis * Key Reporter *
This volume is an important contribution to the debates on cultural tourism and the marketing of heritage places. . . I recommend this book to anyone interested in heritage issues and tourism and to any archaeologist wishing to pursue how archaeological knowledge and data is understood and used in the wider world. * Antiquity *
It is essential reading for people involved in the presentation of heritage, be they based in museums, interpretive centers, or historical parks. It is equally necessary reading for those in universities and consulting companies who 'produce' heritage because it stimulates us to contemplate how our data will be used after the permit reports and the scientific publications are put on the shelf. * Canadian Journal of Archaeology *
This is no business school analysis or laundry list marketing plan, but, rather, a thought-provoking and wide-ranging analysis of the manifestation and implications of heritage tourism based on the traditions of anthropological theory and inquiry. . . The authors do a tremendous job of presenting this primary thesis, and validate that it is, indeed, a global phenomenon. * Crm: The Journal Of Heritage Stewardship *
This volume marks an important contribution to the growing literature on international heritage management. The chapters are global in scope and include both familiar and unfamiliar sites and issues. . .Marketing Heritage is a very strong work. The case studies are interesting, varied, provocative, well written, and will meet the needs and interests of a wide readership. -- Julie H. Ernstein, The College of William and Mary * American Anthropologist *
It is a well-presented and well-referenced. . . I recommend it to heritage practitioners with site planning roles, for the issues raised stimulate awareness of the risks and processes in marketing our heritage. * Historic Environment *
While the imporatance of culture and heritage for tourism has been recognized and studied by both tourism academics and destination planners, this book provides a new and valuable perspective on heritage tourism, as it enables readers to understand how archaeologists perceive the growing influence of the sector on hte global marketing of the inherited past. * Journal Of Heritage Tourism *
Book Information
ISBN 9780759103429
Author Yorke Rowan
Format Paperback
Page Count 328
Imprint AltaMira Press,U.S.
Publisher AltaMira Press,U.S.
Weight(grams) 447g
Dimensions(mm) 231mm * 155mm * 17mm
About the Author
Yorke M. Rowan is Visiting Professor at the University of Notre Dame and Research Associate with the Department of Anthropology, National Museum of Natural History, Smithsonian Institute. Uzi Baram is Associate Professor of Anthropology at the New College of Florida.
Reviews
This book will rightly make you question the social forces at play in marketing heritage, the politics of of representation apparent in particular pasts, and the way sin which commodification affects your own views about what you see and reach about heritage sites. -- Larry J. Zimmerman, Indiana University-Purdue University, Indianapolis * Key Reporter *
This volume is an important contribution to the debates on cultural tourism and the marketing of heritage places. . . I recommend this book to anyone interested in heritage issues and tourism and to any archaeologist wishing to pursue how archaeological knowledge and data is understood and used in the wider world. * Antiquity *
It is essential reading for people involved in the presentation of heritage, be they based in museums, interpretive centers, or historical parks. It is equally necessary reading for those in universities and consulting companies who 'produce' heritage because it stimulates us to contemplate how our data will be used after the permit reports and the scientific publications are put on the shelf. * Canadian Journal of Archaeology *
This is no business school analysis or laundry list marketing plan, but, rather, a thought-provoking and wide-ranging analysis of the manifestation and implications of heritage tourism based on the traditions of anthropological theory and inquiry. . . The authors do a tremendous job of presenting this primary thesis, and validate that it is, indeed, a global phenomenon. * Crm: The Journal Of Heritage Stewardship *
This volume marks an important contribution to the growing literature on international heritage management. The chapters are global in scope and include both familiar and unfamiliar sites and issues. . .Marketing Heritage is a very strong work. The case studies are interesting, varied, provocative, well written, and will meet the needs and interests of a wide readership. -- Julie H. Ernstein, The College of William and Mary * American Anthropologist *
It is a well-presented and well-referenced. . . I recommend it to heritage practitioners with site planning roles, for the issues raised stimulate awareness of the risks and processes in marketing our heritage. * Historic Environment *
While the imporatance of culture and heritage for tourism has been recognized and studied by both tourism academics and destination planners, this book provides a new and valuable perspective on heritage tourism, as it enables readers to understand how archaeologists perceive the growing influence of the sector on hte global marketing of the inherited past. * Journal Of Heritage Tourism *
Book Information
ISBN 9780759103429
Author Yorke Rowan
Format Paperback
Page Count 328
Imprint AltaMira Press,U.S.
Publisher AltaMira Press,U.S.
Weight(grams) 447g
Dimensions(mm) 231mm * 155mm * 17mm
