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![Marketing Communications: brands, experiences and participation by Chris Fill 9780273770541 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/608x608/products/4873977/4873207/9780273770541__41012.1722091292.jpg?c=1 "Marketing Communications: brands, experiences and participation by Chris Fill 9780273770541 [USED COPY]")
Description
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications. Chris Fill's book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.
Book Information
ISBN 9780273770541
Author Chris Fill
Format Paperback
Page Count 864
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 1518g
Book Information
ISBN 9780273770541
Author Chris Fill
Format Paperback
Page Count 864
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 1518g
