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Marketing Blueprint – Business Blueprints by C Ennew 9780631187158
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Marketing Blueprint – Business Blueprints by C Ennew 9780631187158

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Description

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

About the Author
Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.


Book Information
ISBN 9780631187158
Author Christine Ennew
Format Paperback
Page Count 264
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 482g
Dimensions(mm) 243mm * 173mm * 19mm

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