Description
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
Book Information
ISBN 9781538142943
Author Lorri Mon
Format Hardback
Page Count 322
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 658g