This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding.

This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.

This is a really valuable book which will be a comprehensive introduction to design management and strategic design for the beginner and a handbook for the expert. This is a timely and very welcome addition to existing publications in this area.' - Tom Cassidy, The School of Design, The University of Leeds, UK 'Managing Strategic Design is not only useful for providing the foundation and grounding that students need, it also provides practitioners with practical tools and perspectives that can be directly translated into action. I can highly recommend this book as a truly useful reference and guide for students of design management, as well as practicing professionals.' - Les Wynn, Manager, Experience Design Europe, HCL Technologies Ltd 'Managing Strategic Design provides a great integration of strategic design theories and practical case studies, which not only introduces the fundamental theories but, most importantly, demonstrates how these theories can be applied in a business context. This book is a perfect essential reading material for Design Management students.' - Yuanyuan Yin, Southampton University, UK

About the Author

Ray Holland is Honorary Associate Professor, Brunel University, UK.

Busayawan Lam is a Lecturer at Brunel University, UK.

Reviews
'This is a really valuable book which will be a comprehensive introduction to design management and strategic design for the beginner and a handbook for the expert. This is a timely and very welcome addition to existing publications in this area.' - Tom Cassidy, The School of Design, The University of Leeds, UK 'Managing Strategic Design is not only useful for providing the foundation and grounding that students need, it also provides practitioners with practical tools and perspectives that can be directly translated into action. I can highly recommend this book as a truly useful reference and guide for students of design management, as well as practicing professionals.' - Les Wynn, Manager, Experience Design Europe, HCL Technologies Ltd 'Managing Strategic Design provides a great integration of strategic design theories and practical case studies, which not only introduces the fundamental theories but, most importantly, demonstrates how these theories can be applied in a business context. This book is a perfect essential reading material for Design Management students.' - Yuanyuan Yin, Southampton University, UK



Book Information
ISBN 9781137325945
Author Ray Holland
Format Paperback
Page Count 356
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 538g