Running a successful sporting event requires the knowledge and skills to plan, organise, promote, lead and communicate effectively. Managing Sport Events, 2nd Edition prepares readers to manage events with ease. It guides them through the entire process, from event conception to post-event evaluation. Merging research findings with best practices, this new second edition presents the key principles of event management. With updated references throughout, Managing Sport Events, 2nd Edition emphasises practical application by offering plenty of contemporary examples and learning opportunities for students. This essential guide leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas such as staffing, budgets, marketing, promotion and sponsorship. It then moves on to the key operational areas which include services, logistics and on-site management. Finally it concludes with details of post-event duties and considerations. Managing Sport Events, 2nd Edition integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in sport at all levels.

About the Author
T. Christopher Greenwell is professor in the department of health and sport science at the University of Louisville. He has taught event management since 2002 and has published several articles on various aspects of the service environment at sport events. Greenwell has direct experience as an event manager, having planned and coordinated the event management, promotions and game operations for all athletic events in an NCAA Division I athletic programme. Events under his management set attendance records in men's and women's basketball, volleyball and women's soccer. Greenwell was also an event volunteer for major events such as the Super Bowl, the PGA Championship, the Ryder Cup, NASCAR races and the World Equestrian Games. Leigh Ann Danzey-Bussell is an associate professor of sport management in Nashville. She has taught event and facility management courses since 2006. Danzey-Bussell has over 25 years' experience working in the sport industry in various roles. She has worked as the media relations coordinator for the US Golf Tour. Leigh Ann has volunteered for local, regional and national sporting events including American Heart Association walks, Southeastern Conference gymnastics championships, the 2012 Super Bowl in Indianapolis, the 2019 Super Bowl in Atlanta and the 2019 NFL draft. David Shonk is an associate professor at James Madison University in Virginia, where he conducts research in sport event management. Shonk has worked as a meeting and event planner in both professional sports and the non-profit sector since 2003. During this time he was responsible for planning a range of conferences, tours and events including concerts, on-field promotions and special events. He also currently serves as associate editor for the Sport Management Education Journal.


Book Information
ISBN 9781492570950
Author T. Christopher Greenwell
Page Count 272
Imprint Human Kinetics
Publisher Human Kinetics Publishers
Weight(grams) 5g