Description
About the Author
Annet Aris, Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.
Book Information
ISBN 9780470713952
Author Annet Aris
Format Paperback
Page Count 400
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 730g
Dimensions(mm) 233mm * 189mm * 22mm