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Managing Marketing Information by Nigel Piercy 9781138980310
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Managing Marketing Information by Nigel Piercy 9781138980310

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Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Book Information
ISBN 9781138980310
Author Nigel Piercy
Format Paperback
Page Count 242
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 449g

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