null

Recently Viewed

Managing Marketing Information by Nigel Piercy 9781138980310
New

Managing Marketing Information by Nigel Piercy 9781138980310

No reviews yet Write a Review
RRP: £43.99
£38.44
Booksplease saves you

  Delivery: We ship to over 200 countries!
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

SKU:
9781138980310
Available from Booksplease!
Availability: Usually dispatched within 5 working days
Ask Questions

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Book Information
ISBN 9781138980310
Author Nigel Piercy
Format Paperback
Page Count 242
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 449g

Reviews

No reviews yet Write a Review

Related Titles

Booksplease  Reviews

J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom