Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Book Information
ISBN 9781138573628
Author Wim Biemans
Format Hardback
Page Count 290
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 703g