This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities. This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.

"Combining rigour, accessibility and application, Keiding's Economics of Banking forms a solid basis for studying financial intermediation and its regulation at the graduate level. The text is much-needed at a time when this topic has become more important than ever." - Alex Trew, University of St Andrews, UK "This is the book I have been looking for. Aimed at advanced economics students and covering a broad set of themes that are relevant for practice, the book is well suited as a core text for a banking course." - Asbjorn Rodseth, University of Oslo, Norway

About the Author
Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.


Book Information
ISBN 9781137348258
Author Michael Wynn-Williams
Format Paperback
Page Count 462
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 970g