This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:

• an overview on how leading companies plan and implement digital transformation
• interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oreal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation
• research and case studies on the digitalization of small and medium-sized companies
• cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation
• tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits

Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

About the Author

Andreas Hinterhuber is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

Tiziano Vescovi is Full Professor of Strategic Marketing, Ca' Foscari University of Venice, Italy.

Francesca Checchinato is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

Reviews

Digital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.

Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen

An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.

Nils Stamm, Chief Digital Officer, Telekom Deutschland GmbH

This book gives real insights what digital transformation really means for an enterprise. It's not a one size fits all approach and clearly shows it takes real leadership to get things moving.
Maarten Stramrood, Former Chief Digital Officer, Brenntag AG

An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.

Nils Stamm, Chief Digital Officer, Telekom Deutschland GmbH

Digital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.

Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen

This book gives real insights what digital transformation really means for an enterprise. It's not a one size fits all approach and clearly shows it takes real leadership to get things moving.

Maarten Stramrood, Former Chief Digital Officer, Brenntag AG

Book Information
ISBN 9780367441975
Author Andreas Hinterhuber
Format Paperback
Page Count 296
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 550g