This worldwide best-selling business statistics text emphasizes applications over calculation. MANAGERIAL STATISTICS, 8e, International Editon demonstrates how vital statistical methods are for today's managers and economists--and teaches students how to apply these tools to real business problems. Through the author's unique three-step "ICI" approach to problem solving, students learn to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel (R), or using MINITAB (TM)), and ultimately INTERPRET results in the context of the problem. This approach enhances student comprehension and skills while offering you maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases demonstrate statistical applications used by marketing managers, financial analysts, accountants, economists, and others, giving students the hands-on practice they need, while sound pedagogical elements make the material accessible to undergrads. In addition, unique teaching and learning resources such as CengageNOW save time while giving you more control and better student outcomes. The eighth edition also includes Excel (R) 2007 and MINITAB 15 (TM) content.

About the Author
Gerald Keller is emeritus professor of business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011.


Book Information
ISBN 9780324569551
Author Gerald Keller
Page Count 976
Imprint South-Western College Publishing
Publisher Cengage Learning, Inc
Weight(grams) 1750g