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Managerial Economics by Mark Hirschey 9781473778955

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Description

The sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem solving approach to enable students to develop the skills required to make informed managerial decisions. The text s unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary. Using economic concepts and tools applied to updated examples of real-world companies and management situations, the text provides a robust approach to the practical application of the academic principles of managerial economics.

About the Author
The late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations. Eric Bentzen is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management, and other leading academic journals. Carsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education.


Book Information
ISBN 9781473778955
Author Mark Hirschey
Format Paperback
Page Count 816
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 1454g
Dimensions(mm) 253mm * 204mm * 33mm

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