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Management and International Review: Can Multinationals Bridge the Gap Between Global and Local? by Niels G. Noorderhaven 9783409124478
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Management and International Review: Can Multinationals Bridge the Gap Between Global and Local? by Niels G. Noorderhaven 9783409124478

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Description

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

Book Information
ISBN 9783409124478
Author Niels G. Noorderhaven
Format Paperback
Page Count 114
Imprint Gabler
Publisher Gabler
Weight(grams) 203g

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