This book explores the relationship between the management of creativity and creative approaches to management.

• Challenges the stereotypical opposition between 'creatives' and 'suits'.
  
• Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  
• Draws on the practical experience of individuals working in the creative industries.
  
• Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

About the Author
Dr Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick. Previously, he has worked as a performer, writer, community arts worker and arts development officer.

Reviews
"This important book demonstrates exactly why a full understanding of creativity really matters - not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century" from the foreword by Lord Puttnam

"This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, Management and Creativity actually proves its own thesis: that the best thinking occurs when the worlds of "creativity" and "business" intersect." Stephen Cummings, Victoria University of Wellington

"The book will appeal to a broad audience of creatives, policy-markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today

Book Information
ISBN 9781405119962
Author Chris Bilton
Format Paperback
Page Count 224
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 408g
Dimensions(mm) 247mm * 173mm * 16mm