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Management and Creativity: From Creative Industries to Creative Management by Chris Bilton 9781405119955
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Management and Creativity: From Creative Industries to Creative Management by Chris Bilton 9781405119955

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Description

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Book Information
ISBN 9781405119955
Author Chris Bilton
Format Hardback
Page Count 216
Imprint Blackwell Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 596g

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Creativity and Cultural Policy by Chris Bilton

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Creativity has become a popular buzzword in contemporary cultural policy, yet the term remains poorly understood. In this collection, cultural policy specialists together with experts on psychology,...
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