The last decade has witnessed the phenomenal growth of the men's magazine market, raising important questions of a more general kind. What is the significance of the rise of men's lifestyle magazines for gender politics? Are we witnessing a backlash against feminism or are they merely harmless fun? Why did lsquo;new man' give way to the lsquo;new lad'? What political issues do these questions raise within the context of the information society?

Making Sense of Men's Magazines is an original study which enables us to understand the appeal of men's magazines, the ways in which they are constructed and understood, and many of the complex questions they raise for both men and women. Through interviews with editors and key production staff, an analysis of the content of men's magazines and focus group interviews, this work seeks to lsquo;make sense' of this cultural phenomenon. The authors give particular attention to the gendered and commercial character of men's magazines, and the implications they have for the way we understand capitalism, masculinity and consumption in the modern world.

This book makes a major contribution to understanding the role of magazines in contemporary culture and will be essential reading for students of sociology, media and cultural studies and gender studies.

About the Author
Peter Jackson is Professor of Human Geography at the University
of Sheffield, Nick Stevenson is a Lecturer in the Department of Sociological Studies, University of Sheffield, Kate Brooks is a postgraduate student in the Department of Geography at the University of Sheffield.

Nick Stevenson is a Lecturer in the Department of Sociological Studies, University of Sheffield

Kate Brooks is a postgraduate student in the Department of Geography at the University of Sheffield

Reviews
"The authors shy away from one-dimensional arguments of ideology, hegemony, and resistance to provide a more nuanced argument based on ambiguity, ambivalence, and contradiction ... Making Sense of Men's Magaines is clearly written and presented. As such it represents an attractive option for course adoptations on both sides of the Atlantic..." American Journal of Sociology

"[A] creative and informative study." Transactions of the British Geographers

Book Information
ISBN 9780745621760
Author Peter Jackson
Format Paperback
Page Count 224
Imprint Polity Press
Publisher John Wiley and Sons Ltd
Weight(grams) 336g
Dimensions(mm) 231mm * 155mm * 20mm