Many people are intimidated by the stock market and choose instead to put their money into savings accounts that pay very little. They believe that: - Buying shares is too risky - Buying shares is too complicated - You need a lot of money for it to be worthwhile. But none of these things are true and this book explains why. It provides a simple and accessible introduction to the basic principles of investing in the stock market. With an understanding of these, and a consistent approach to investment, you can make a good return from stocks and shares. In this book you will discover: - How to use the way you and others behave to your advantage; - How to get more than you pay for; - How to increase your wealth over time by consistently following some really simple steps.
Contents: About the author; 1. Introduction; 2. So who do you think you are?; 3. Think like a machine; 4. The journey begins; 5. Understand the business not the share price; 6. Selecting your shares; 7. Time is your ally - the Harley Davidson example; 8. The share price - get what you don't pay for; 9. Risky business; 10. Revenue and pre-tax profit. Are they getting bigger?; 11. Is the company making a lot of money from the money it spends or spending a lot of the money it makes?; 12. Consistent investing can pay dividends; 13. Buy companies that can live within their means; 14. A great company has quality leadership; 15. Don't just buy eggs and have more than one basket; 16. Does size matter?; 17. A global perspective; 18. Two apples don't make an orange; 19. Investment fads - how they happen and why they are bad for your wealth; 20. The future isn't what it used to be; 21. Cost averaging; 22. Some work examples; 23. Tesco; 24. Amur Minerals Corporation; 25. Marks and Spencers Group; 26. AstraZeneca; 27. William Hill; 28. British American Tobacoo; 29. QinetiQ Group; 30. Interior Services Group; 31. Screening for value shares - low risk and high reward; 32. Now you own your own business; 33. There is a time to sell; 34. The craft of consistent investing; 35. Some additional signposts; 36. Guiding principles for the consistent investor; Index.

About the Author
Jamie E. Smith is a business graduate with an MBA currently working in public sector strategic planning. He has more than ten years' experience of personally and successfully investing in the stock market and has published articles on buying shares and on investment advice. He has travelled from Eastern China to Western California and back again before settling in Stafford, England.


Book Information
ISBN 9781845284312
Author Jamie E Smith
Format Paperback
Page Count 207
Imprint How To Books Ltd
Publisher Little, Brown Book Group