Until she finally got sober, Maeve's life was mired in depression and unconscious struggle.

She felt unconnected and full of self-loathing. Not herself. It took a lifetime in and out of AA and rehab and a trail of failed relationships and escalating trouble, before she began to understand the source of her lifelong despair and took the bold step to become the woman she is now.

In this intimate and unflinchingly honest memoir, Maeve tells the story of being herself in all aspects of her life, including work, the last threshold. She faced the special challenge of working as a manager of public relations for Goldman Sachs and therefore was a public face of the company. She knew she couldn't transition quietly.

Initially she keeps her identity a secret with wardrobe changes in the lobby bathroom after work. When she finally declares herself, Goldman Sachs - to her surprise - embraces her. A New York Times story follows, leading Maeve to a new life as a role model for other transgender people and giving her a sense of purpose that had been lacking her entire life.

2023 Marketing Plan for Maeve Rising, Publication Date: Aug. 15

• New York and West Coast Tours focused on bookstores and LGBTQ+ centers with book launch at New York City's LGBTQ+ The Center
• Intensive Author Speaking Schedule to include LGBTQ+, Human Resources (SHRM23, WorkVision), and Financial Industry (NASDAQ) conferences and events as well as festivals and celebrations.
• National publicity firm retained to solicit national, financial, and LGBTQ+ media, including expert interviews, podcasts, print, television, radio, and social media.
• Social Media Campaign and supporting advertising
• Women's Magazine Features (some with Maeve fashion shoots)
• Giveaways on Goodreads and Instagram
• Book Club Marketing; reading group discussion questions in book
• Library Market outreach, ad in Library Journal
• Shelf Talkers available for stores
• Inclusion in NAIBA 2023 Holiday Catalog as featured title
• Excerpts, essays, and talks on being transgender, coming out in corporate America, how to support individuals in transition in the workplace (LBGTQ+ and general media)
• Trade Advertising in Publishers Weekly and Shelf Awareness
• Trade Reviews pursued in Publishers Weekly, Library Journal, Kirkus Reviews, Shelf Awareness
• Galleys available for sales force, major media, regional media, social media influencers, influential authors, booksellers and librarians; digital galleys also available for download through Edelweiss and NetGalley

About the Author
New York City resident Maeve DuVally is an LGBTQ+ advocate; communications and diversity and inclusion consultant; and a writer. She is a frequent traveler to Japan where she lived for 10 years. She worked as a corporate spokesperson for Goldman Sachs and Merrill Lynch for twenty years and was a financial journalist before that. A frequent public speaker on workplace diversity, she serves as on the board of multiple non-profits including GLAAD, Anchor Health Initiative, and Trans New York. She mentors transgender people in corporate America.

Reviews

"Maeve DuVally, whom I used to know as Michael DuVally from Goldman Sachs, has written a courageous and compelling memoir about her literal and metaphorical transformation, from a man to a woman, from drunkenness to sobriety, from a life filled with lies and deceit, to one of honesty and openness. What an inspiring story." -William D. Cohan, author of Power Failure: The Rise and Fall of an American Icon, Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; The Last Tycoons: The Secret History of Lazard Freres & Co.; The Price of Silence; Why Wall Street Matters; and Four Friends

"Maeve Rising is the unflinchingly honest story of Michael, whose anxieties and self-destructive tendencies sabotage every facet of his life: family, friends, career. That is, until Michael discovers her true self as Maeve. This book is important for vividly relating the difficult trans journey toward self-acceptance. But as importantly, it made me appreciate the complexities and difficulties that some of our colleagues bear alone, that could be borne so much more lightly or eliminated if they feel they have the support to show up for work as their authentic selves."-Lloyd Blankfein, former Chairman and CEO, Goldman Sachs Group, Inc.

"This is Maeve DuVally's heartbreaking, brave, and triumphant story of coming out as a transgender person not just in corporate America, but on Wall Street, and not just on Wall Street, but at Goldman Sachs. It would be important reading at any time, but in the times in which we live, it's essential." -Bethany McLean, co-author of The Smartest Guys in the Room

WINNER OF THE 2023 NEW YORK BOOK FESTIVAL COMPETITION: MEMOIR

Book Information
ISBN 9781736795415
Author Maeve DuVally
Format Paperback
Page Count 230
Imprint Sibylline Press
Publisher Sibylline Press