Description
- Get organizational buy-in
- Approach potential partners
- Prepare a winning proposal
- Negotiate contracts
- Report results
- Build long-term equity
- Evaluate the success of the relationship
About the Author
Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.
Reviews
"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)
Book Information
ISBN 9780787965020
Author Patricia Martin
Format Paperback
Page Count 160
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 515g
Dimensions(mm) 280mm * 216mm * 12mm