Description
Logo Rewind is a fascinating and uniquely enriching source of inspiration for modern designers and provides a treasure trove for anyone interested in UK history, students of history and design, creatives, and the contemporary design community more broadly, both nationally and internationally.
The book includes introductions and essays by Jens Muller and Minnie Moll and contributions from other big names from the world of design alongside UEA academics exploring the history of these cultural artefacts, each annotated with their name, occupation, location, and year of identification.
'This marvellous book has opened my eyes to an exciting new angle on the long history of branding. I've advised on branding, and taught it, for 30 years, but this story was completely new to me. Of course, the medieval merchants of Norwich wouldn't have used the word 'brand'. But they instinctively understood the power of branding. They created symbols as shorthand for their businesses - symbols we'd now call logos.' - Robert Jones, Professor of Brand Leadership UEA
Spanning back to the 14th Century, Logo Rewind explores the fascinating history of the logo.
About the Author
Darren Leader is an independent designer, researcher and educator. Minnie Moll is the CEO of the Design Council.
Book Information
ISBN 9781915812155
Author Darren Leader
Format Paperback
Page Count 200
Imprint UEA Publishing Project
Publisher UEA Publishing Project
Weight(grams) 300g
Dimensions(mm) 210mm * 148mm * 24mm
