Description
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
About the Author
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
Book Information
ISBN 9783836576758
Author Julius Wiedemann
Format Hardback
Page Count 608
Imprint Taschen GmbH
Publisher Taschen GmbH
Weight(grams) 928g
![Illustration Now!: v. 3 by Julius Wiedemann 9783836533133 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/4884094/4883322/9783836533133__46186.1722138613.jpg?c=1 "Illustration Now!: v. 3 by Julius Wiedemann 9783836533133 [USED COPY]")
