Description
This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.
About the Author
Professor David B Grant is the Director of the Logistics Institute at Hull University Business School
Book Information
ISBN 9780273731351
Author David Grant
Format Paperback
Page Count 304
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 582g
Dimensions(mm) 246mm * 188mm * 16mm
