Description
This is a fully revised, updated and expanded third edition. Lobbying is a global industry which thrives wherever democracy is established. This third edition of Lobbying by Lionel Zetter straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Gulf and the Middle East. The acknowledged industry bible, this book explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: the historical background to lobbying, and the ethical and regulatory frameworks; advice on how to break into lobbying; the mechanics of lobbying, and the techniques employed by lobbyists around the world; the various types of lobbying and public affairs campaigns; how to use the media and third-party advocates in support of a campaign; and, a step-by-step guide to planning and implementing a lobbying campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience.There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.
About the Author
Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East. On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent, local councillor and parliamentary candidate. During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He has also been a director of polling company ComRes, senior adviser to specialist recruitment firm Ellwood Atfield, and Senior Counsel at APCO Worldwide. Lionel has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR, and of the Public Relations Consultants Association (PRCA), and the Royal Society of Arts. He is also a member of the National Union of Journalists (NUJ). Lionel has written, spoken and taught widely on politics and public affairs. He is now Director of The European Azerbaijan Society, vice-president of PublicAffairsAsia, a director of the Enterprise Forum, chairman of the PRCA Public Affairs Group, and publisher of Zetter's Political Companion. In 2008 Lionel was voted Public Affairs 'Personality of the Year' by the Readers of Public Affairs News, and in 2012 he received the PAN 'Outstanding Contribution' award.
Reviews
"Lionel Zetter's manual on lobbying, now in its third edition, offers a rare insider's perspective... [a] comprehensive book worthy of every lobbyist's bookshelf" -- Alex Singleton, PR Week "If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject shows why this book has gone to its third edition, and why the industry awarded him 'Personality of the Year' and 'Outstanding Contribution'." - Francis Ingham, Director General PRCA, Chief Executive ICCO "This is the guide which really understands and explains how lobbying works. Revised and updated for this third edition - it's a must read." - Iain Anderson, Director and Chief Corporate Counsel Cicero Group, Chair of the Association of Professional Political Consultants "This latest edition of Zetter's established classic on lobbying is essential reading for everyone involved in the profession." - Sir Peter Luff MP "For any individual or organisation that needs to deal with government anywhere across the developed world, Lionel's book is an essential guide. It not only tells you how you should go about your lobbying - it also tells you how you should not." - Paul Mylrea, Director of Communications, Cambridge University, Former President Chartered Institute of Public Relations "The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in-house, consultancy or a client - this is the book for you." - Elisabeth Lewis-Jones, CEO Liquid PR, Former President Chartered Institute of Public Relations "Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must-read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer." - Robbie MacDuff, Partner, Instinctif Partners, Former Chair of the Association of Professional Political Consultants (APPC) "This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals." - Neil Sherlock, Partner Public Affairs, KPMG "The best book on the art of lobbying yet written." - Iain Dale, Broadcaster, Blogger and Publisher "If you buy one book about lobbying make it this one." - Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick "Lionel Zetter understands better than most the realities of lobbying and its relevance to good governance in the UK. This is an affectionate yet serious analysis by somebody who cares about the lobbying industry. It should be read by anybody who wants to understand how British politics really works ..." - Peter Bingle, Founder Terrapin Communications "To my knowledge this book is unique in its breadth, depth and geographical scope and I have no doubt that it will quickly become established as an essential companion for public affairs practitioners. It pulls off the unusual feat of being both practical and entertaining and, in my experience, it all rings true. It is an added bonus that Lionel Zetter's fabled network of contacts has also enabled him to pull together incisive and useful tips from senior practitioners across the lobbying business." - Michael Burrell, Founder, Michael Burrell Associates, Former Chair of the Association of Professional Political Consultants (APPC) "The best definition of politics is who gets what, when, where and how. This excellent book shows you the when, where and how." - Edmund King, President, Automobile Association "This book is great! As someone who has almost been around as long as Lionel, it was great to have such an up-to-date take on who we are, what we actually do and why we are worth it. This book is very informed, illuminating and, I think, the ultimate guide to lobbying." - Gill Morris, Managing Director, Connect Communications "This book covers the waterfront of what lobbying is, why we need it, who the key players are and how it all works. Lionel Zetter has combined hard facts, expert interpretation and real-world practitioner insights into a very readable whole." - Tim Rycroft, Director of Communications Europe, InterContinental Hotels Group "Comprehensive, wide ranging and accessible ... the first book to span the world of lobbying from London, Brussels and Washington to Asia." - David Earnshaw, Chairman, Burson-Marsteller Brussels "Zetter provides one of the most in-depth analyses of lobbying and how it works. Unlike many, he has looked beyond Brussels, Westminster and the Beltway to examine the role of lobbying in the emerging markets. But he has also done much more than just look at the mechanics of lobbying, he has provided one of the most comprehensive analyses of the legitimacy of lobbying in today's democracies. By doing that he has done a service not just for the lobbying industry, but for politicians, civil servants and political scientists alike." - Sacha Deshmukh, Chair. War Child and Deputy Chair. Citizens Advice "Rigorous and insightful ... the definitive handbook for anyone interested in the craft of lobbying, from industry veteran to A-level politics student." - John Lehal, Managing Director, Insight Public Affairs "Public affairs in the UK has no more diplomatic an ambassador and no more valiant a champion than Zetter." - Jonathan Bracken, Partner and Head of Public Policy, Bircham Dyson Bell
Book Information
ISBN 9780857194107
Author Lionel Zetter
Format Paperback
Page Count 630
Imprint Harriman House Publishing
Publisher Harriman House Publishing
About the Author
Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East. On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent, local councillor and parliamentary candidate. During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He has also been a director of polling company ComRes, senior adviser to specialist recruitment firm Ellwood Atfield, and Senior Counsel at APCO Worldwide. Lionel has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR, and of the Public Relations Consultants Association (PRCA), and the Royal Society of Arts. He is also a member of the National Union of Journalists (NUJ). Lionel has written, spoken and taught widely on politics and public affairs. He is now Director of The European Azerbaijan Society, vice-president of PublicAffairsAsia, a director of the Enterprise Forum, chairman of the PRCA Public Affairs Group, and publisher of Zetter's Political Companion. In 2008 Lionel was voted Public Affairs 'Personality of the Year' by the Readers of Public Affairs News, and in 2012 he received the PAN 'Outstanding Contribution' award.
Reviews
"Lionel Zetter's manual on lobbying, now in its third edition, offers a rare insider's perspective... [a] comprehensive book worthy of every lobbyist's bookshelf" -- Alex Singleton, PR Week "If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject shows why this book has gone to its third edition, and why the industry awarded him 'Personality of the Year' and 'Outstanding Contribution'." - Francis Ingham, Director General PRCA, Chief Executive ICCO "This is the guide which really understands and explains how lobbying works. Revised and updated for this third edition - it's a must read." - Iain Anderson, Director and Chief Corporate Counsel Cicero Group, Chair of the Association of Professional Political Consultants "This latest edition of Zetter's established classic on lobbying is essential reading for everyone involved in the profession." - Sir Peter Luff MP "For any individual or organisation that needs to deal with government anywhere across the developed world, Lionel's book is an essential guide. It not only tells you how you should go about your lobbying - it also tells you how you should not." - Paul Mylrea, Director of Communications, Cambridge University, Former President Chartered Institute of Public Relations "The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in-house, consultancy or a client - this is the book for you." - Elisabeth Lewis-Jones, CEO Liquid PR, Former President Chartered Institute of Public Relations "Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must-read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer." - Robbie MacDuff, Partner, Instinctif Partners, Former Chair of the Association of Professional Political Consultants (APPC) "This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals." - Neil Sherlock, Partner Public Affairs, KPMG "The best book on the art of lobbying yet written." - Iain Dale, Broadcaster, Blogger and Publisher "If you buy one book about lobbying make it this one." - Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick "Lionel Zetter understands better than most the realities of lobbying and its relevance to good governance in the UK. This is an affectionate yet serious analysis by somebody who cares about the lobbying industry. It should be read by anybody who wants to understand how British politics really works ..." - Peter Bingle, Founder Terrapin Communications "To my knowledge this book is unique in its breadth, depth and geographical scope and I have no doubt that it will quickly become established as an essential companion for public affairs practitioners. It pulls off the unusual feat of being both practical and entertaining and, in my experience, it all rings true. It is an added bonus that Lionel Zetter's fabled network of contacts has also enabled him to pull together incisive and useful tips from senior practitioners across the lobbying business." - Michael Burrell, Founder, Michael Burrell Associates, Former Chair of the Association of Professional Political Consultants (APPC) "The best definition of politics is who gets what, when, where and how. This excellent book shows you the when, where and how." - Edmund King, President, Automobile Association "This book is great! As someone who has almost been around as long as Lionel, it was great to have such an up-to-date take on who we are, what we actually do and why we are worth it. This book is very informed, illuminating and, I think, the ultimate guide to lobbying." - Gill Morris, Managing Director, Connect Communications "This book covers the waterfront of what lobbying is, why we need it, who the key players are and how it all works. Lionel Zetter has combined hard facts, expert interpretation and real-world practitioner insights into a very readable whole." - Tim Rycroft, Director of Communications Europe, InterContinental Hotels Group "Comprehensive, wide ranging and accessible ... the first book to span the world of lobbying from London, Brussels and Washington to Asia." - David Earnshaw, Chairman, Burson-Marsteller Brussels "Zetter provides one of the most in-depth analyses of lobbying and how it works. Unlike many, he has looked beyond Brussels, Westminster and the Beltway to examine the role of lobbying in the emerging markets. But he has also done much more than just look at the mechanics of lobbying, he has provided one of the most comprehensive analyses of the legitimacy of lobbying in today's democracies. By doing that he has done a service not just for the lobbying industry, but for politicians, civil servants and political scientists alike." - Sacha Deshmukh, Chair. War Child and Deputy Chair. Citizens Advice "Rigorous and insightful ... the definitive handbook for anyone interested in the craft of lobbying, from industry veteran to A-level politics student." - John Lehal, Managing Director, Insight Public Affairs "Public affairs in the UK has no more diplomatic an ambassador and no more valiant a champion than Zetter." - Jonathan Bracken, Partner and Head of Public Policy, Bircham Dyson Bell
Book Information
ISBN 9780857194107
Author Lionel Zetter
Format Paperback
Page Count 630
Imprint Harriman House Publishing
Publisher Harriman House Publishing
