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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge by Rajeev Batra
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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge by Rajeev Batra

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9780765627186
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9780765627186
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Description

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

About the Author

Rajeev Batra (University of Michigan, USA) (Author) , Victor J. Strecher (Author) , Punam Anand Keller (Author)




Book Information
ISBN 9780765627186
Author Rajeev Batra
Format Paperback
Page Count 406
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 703g

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