Description
Our 2002 edition of Letters from Mississippi has become a staple in studies of the civil rights movement. (The original publication of 1965 recorded the letters of the volunteers in the Mississippi Summer Voting Project of 1964 -- "Freedom Summer" -- and went out of print in 1970.) This 50th anniversary edition includes: expanded biographical notes from the 2007 edition, additional biographies of contributors to the original book, expanded notes and a filmography. The result is a wider resource for scholarship as well as for a general understanding of this critical moment in civil rights history. The book will dovetail with the publicity about Freedom Summer's 50th anniverary. HBO is doing a major documentary about Freedom Summer (airing in June), for which Zephyr has been a consultant. We will market the book through ads, special mailings, galley box, at 50th anniversary events and conferences. We will issue the book as an e-book for the first time.
In 2014, at least two major events have already been scheduled to commemorate the 50th anniversary of "Freedom Summer," one in Mississippi in June and the other at Miami University in the fall. We will be at both events marketing the book, and do special marketing to Mississippi and Ohio bookstores in advance. A documentary made by the same company that produced "The Freedom Riders" for HBO will be releasing a parallel documentary on "Freedom Summer" during the year. We have served as consultants on the documentary and will coordinate bookstore and online marketing with the airing of the documentary. The market for course-use has remained steady, and we'll continue to market it to the academic market. We will have a special sales campaign to all the major civil-rights museums this year, some of which already carry the earlier edition of the Letters from Mississippi. Increased interest in voting-rights issues in the U. S. also give the book a new pertinence. This will be an angle for feature coverage for our media campaign to major newspaper and broadcast outlets. The earlier edition got a story on NPR. We will re-pitch this edition to them, with some volunteers as interviewees. RTIR ad: we have volunteers around the country who can be interviewed. Targeted review/feature campaign to The Nation, Mother Jones, In These Times, Utne Reader, The Progessive, The Forward, and on-line. Targeted mailings and promotion to the Civil Rights Movement Veterans; COFO Civil Rights Education Center; University of Southern Mississippi, and list-serve of SNCC (Student Non-violent Coordinating Committee). We are working on organizing an anniversary event in Boston in spring 2014, bringing together several Mississippi volunteers from the book, including Rep. Barney Frank, and other civil rights organizations.
About the Author
Martinez has published six books and numerous articles on popular struggles in the Americas including De Colores Means All of Us: Latina Views for a Multi-Colored Century. Bond has served four terms on the NAACP National Board and since l998 has been Board Chairman. He was President of the Atlanta NAACP from 1978 until 1989. He is President Emeritus of the Southern Poverty Law Center and currently serves on its Board.
Book Information
ISBN 9781938890024
Author Elizabeth Martinez
Format Paperback
Page Count 416
Imprint Zephyr Press
Publisher Zephyr Press
Weight(grams) 567g
Dimensions(mm) 210mm * 140mm * 25mm
In 2014, at least two major events have already been scheduled to commemorate the 50th anniversary of "Freedom Summer," one in Mississippi in June and the other at Miami University in the fall. We will be at both events marketing the book, and do special marketing to Mississippi and Ohio bookstores in advance. A documentary made by the same company that produced "The Freedom Riders" for HBO will be releasing a parallel documentary on "Freedom Summer" during the year. We have served as consultants on the documentary and will coordinate bookstore and online marketing with the airing of the documentary. The market for course-use has remained steady, and we'll continue to market it to the academic market. We will have a special sales campaign to all the major civil-rights museums this year, some of which already carry the earlier edition of the Letters from Mississippi. Increased interest in voting-rights issues in the U. S. also give the book a new pertinence. This will be an angle for feature coverage for our media campaign to major newspaper and broadcast outlets. The earlier edition got a story on NPR. We will re-pitch this edition to them, with some volunteers as interviewees. RTIR ad: we have volunteers around the country who can be interviewed. Targeted review/feature campaign to The Nation, Mother Jones, In These Times, Utne Reader, The Progessive, The Forward, and on-line. Targeted mailings and promotion to the Civil Rights Movement Veterans; COFO Civil Rights Education Center; University of Southern Mississippi, and list-serve of SNCC (Student Non-violent Coordinating Committee). We are working on organizing an anniversary event in Boston in spring 2014, bringing together several Mississippi volunteers from the book, including Rep. Barney Frank, and other civil rights organizations.
About the Author
Martinez has published six books and numerous articles on popular struggles in the Americas including De Colores Means All of Us: Latina Views for a Multi-Colored Century. Bond has served four terms on the NAACP National Board and since l998 has been Board Chairman. He was President of the Atlanta NAACP from 1978 until 1989. He is President Emeritus of the Southern Poverty Law Center and currently serves on its Board.
Book Information
ISBN 9781938890024
Author Elizabeth Martinez
Format Paperback
Page Count 416
Imprint Zephyr Press
Publisher Zephyr Press
Weight(grams) 567g
Dimensions(mm) 210mm * 140mm * 25mm
