The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.

Book Information
ISBN 9780471529521
Author Stanley C. Plog
Format Hardback
Page Count 256
Imprint John Wiley & Sons Inc
Publisher Houghton Mifflin Harcourt Publishing Company
Weight(grams) 558g