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Leading Pharmaceutical Innovation: How to Win the Life Science Race by Oliver Gassmann 9783319668321
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Leading Pharmaceutical Innovation: How to Win the Life Science Race by Oliver Gassmann 9783319668321

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Description

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Book Information
ISBN 9783319668321
Author Oliver Gassmann
Format Hardback
Page Count 179
Imprint Springer International Publishing AG
Publisher Springer International Publishing AG
Weight(grams) 4203g

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