Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

About the Author

The Authors

Michael Gurian is a thought-leader, corporate consultant, family therapist, and the New York Times bestselling author of twenty-five books, including Leading Partners, The Wonder of Girls, Boys and Girls Learn Differently!, The Wonder of Boys, and The Minds of Boys. The co-founder of the Gurian Institute, he has spearheaded a national effort to provide communities and corporations with training in brain-based gender issues.

Barbara Annis is a thought-leader, corporate consultant on gender intelligence and inclusive leadership, CEO of Barbara Annis & Associates, and author of Same Words, Different Language. She has more than twenty years' experience as a specialist in gender issues in the workplace. Annis and her associates have delivered large-scale corporate projects on leadership, gender intelligence, and diversity. She also serves on the Harvard KSG Women's Leadership Board.

Reviews
Using a hefty helping of neurobiology, corporate moguls Gurian and Annis illustrate how brain chemistry influences gender and how gender in turn powerfully affects every aspect of workplace behavior. The authors contend that corporations attentive to gender and behavior can enhance their performance, competitive edge and bottom line. The authors discuss how men and women wield leadership, bond, regard and execute authority and approach management and conflict resolution skills-applying their findings on male/female brain differences to account for the variations in behavior. Though they tackle the big questions-for instance, do women have to become men to get ahead?-they are at their best when at their most practical, using step-by-step instructions, exercises and simply worded "GenderTools" to teach men and women to understand each other in meetings and on the golf course. Though a front-loaded density of neuroscience may deter the casual browser, readers with a genuine interest and a desire to improve workplace gender relations will do well with this pragmatic and well-intentioned guide. (Aug.) (PublishersWeekly.com, June 23, 2008)



Book Information
ISBN 9780787997038
Author Michael Gurian
Format Hardback
Page Count 272
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 476g
Dimensions(mm) 231mm * 160mm * 25mm