America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a 'kinderculture'. In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.

Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.

About the Author
Shirley R. Steinberg is the director of The Paulo and Nita Freire International Project for Critical Pedagogy at McGill University and has been Research Professor at the University of Barcelona. Her most recent books include: Boy Culture: An encyclopaedia 19 Urban Questions: Teaching in the City Diversity and Multiculturalism: A Reader Christotainment: Selling Jesus Through Popular Culture (Westview Press) and award-winning Contemporary Youth Culture encyclopaedia

Reviews
Praise for Previous Editions: "Thoughtful and illuminating." --Contemporary Sociology "An important contribution to the field of education as it is one of the few books that successfully makes the argument as to why (in very concrete terms) educators must pay attention to cultural studies." --Educational Research "A worthy study by all who work with children." --Educational Leadership "This is a brilliant book, a critical, interpretive undoing of North America and her children. We have waited too long for this analysis of child rearing, media-made children, and the postmodern family. This is the very best of critical pedagogy and cultural studies." --Norman K. Denzin, University of Illinois, Urbana-Champaign "We have placed the lives of our children in the hands of media capitalists who are redefining and reshaping childhood. It is about time that cultural critics take this issue seriously. Steinberg and Kincheloe's collection opens up the possibility of a rigorous and scholarly debate in what must be one of the most important issues of our time." --Larry Grossberg, University of North Carolina, Chapel Hill



Book Information
ISBN 9780813344898
Author Shirley R. Steinberg
Format Paperback
Page Count 322
Imprint Westview Press Inc
Publisher Taylor & Francis Inc
Weight(grams) 362g