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Key Concepts in Marketing by Jonathan Sutherland 9781403915276
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Key Concepts in Marketing by Jonathan Sutherland 9781403915276

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Description

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Book Information
ISBN 9781403915276
Author Jonathan Sutherland
Format Paperback
Page Count 310
Imprint Red Globe Press
Publisher Macmillan Education UK
Weight(grams) 486g

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Leisure studies encompasses the broadest range of leisure and sports pursuits and marries management, administration and sports, as well as customer service. Key Concepts in Leisure presents an...
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