Description
Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.
Jon Sutherland's and Diane Canwell's publications include "Marketing Campaigns", "Organisation Structures and Processes" and "Foundation Business".
About the Author
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
Book Information
ISBN 9781403915313
Author Jonathan Sutherland
Format Paperback
Page Count 294
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 358g
Jon Sutherland's and Diane Canwell's publications include "Marketing Campaigns", "Organisation Structures and Processes" and "Foundation Business".
About the Author
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
Book Information
ISBN 9781403915313
Author Jonathan Sutherland
Format Paperback
Page Count 294
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 358g
