Description
About the Author
Bobby J. Calder is the Charles H. Kellstadt Distinguished Professor of Marketing at the Kellogg School of Management at Northwestern University. He has worked as a consultant to many major corporate clients, and has taught at the Wharton School, University of Pennsylvania, and at the University of Illinois. He is a graduate of the University of North Carolina and coeditor of Kellogg on Integrated Marketing (Wiley).
Book Information
ISBN 9780470119860
Author Bobby J. Calder
Format Hardback
Page Count 304
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 494g
Dimensions(mm) 236mm * 160mm * 27mm