Description
This book examines the strategies Chinese news media have implemented to address the challenges posed by the mobile Internet to Chinese journalistic practices and businesses.
Using a variety of qualitative and quantitative research methods, the book analyzes the transformation of media convergence in China based on the characteristics of the mobile Internet. From three key perspectives - media organization, content, and users - the book discusses the difficulties Chinese journalism faces due to technological advances, and analyzes the evolving strategies of Chinese media and their implications. In doing so, the book provides a vivid picture of the transformation of Chinese journalism in the mobile Internet era and initiates a theoretical dialogue with global journalism studies.
The title will appeal to scholars and students of journalism, news media, and communication, especially those interested in the case of China.
Book Information
ISBN 9781032815923
Author Yang Chen
Format Hardback
Page Count 194
Imprint Routledge
Publisher Taylor & Francis Ltd
