If Cleopatra's nose had been half an inch longer, neither Caesar nor Mark Anthony would have fallen in love with her. It: The History of Human Beauty treats outstanding physical attractiveness as a quality or possession, comparable to power, intelligence, strength, wealth, education or family, that had a marked effect on history. Beauty in men and women opened opportunities to its possessors not available to the ordinary looking or ugly. While in the past women have had to use the lure of sex to achieve power or wealth, epitomized by royal mistresses or the Grandes Horizontales of the nineteenth century, modern film stars (male and female) can acquire great wealth simply by the use of their images, while attractiveness on television is an essential modern qualification for power, as shown by Ronald Reagan and Tony Blair.

About the Author
Arthur Marwick is Emeritus Professor of History, The Open University

Reviews
"Refreshingly clear and immediately useful" The Spectator, 20 November 2004



Book Information
ISBN 9781852854485
Author Arthur Marwick
Format Hardback
Page Count 288
Imprint Hambledon Continuum
Publisher Bloomsbury Publishing PLC
Weight(grams) 300g