Mayo s INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals you need for success on the CFP exam to more advanced skills for investing today. You ll learn the key points of making solid investment decisions as you gain an overview of today s most pertinent investment opportunities and challenges. An ongoing Financial Advisor s Investment Case, Internet assignments, and expanded coverage of stock valuation ratios as well as stock repurchases and dividend payments emphasize how you can apply what you re learning to daily decisions.

About the Author
Dr. Herbert Mayo taught full time for more than 50 years, most recently at The College of New Jersey, where he served as director of accreditation as well as professor. A well-respected author and experienced educator, Dr. Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo earned his Ph.D. from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill. Dr. Mayo was the sole author of the first 12 editions of this text, and he has used income from the book s sales to fund a range of philanthropic endeavors, including an annual business plan competition, a student investment fund and an endowed scholarship.


Book Information
ISBN 9781305638419
Author Herbert Mayo
Format Hardback
Page Count 816
Imprint South-Western College Publishing
Publisher Cengage Learning, Inc
Weight(grams) 1701g
Dimensions(mm) 262mm * 210mm * 35mm