Description
From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
With a good balance between the theoretical and practical aspects of science communication, the book discusses key methods and gives great tips for science communication in many areas...' - CAPJournal
About the Author
MARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld.
EMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has a background in medical writing and public relations.
Reviews
'With a good balance between the theoretical and practical aspects of science communication, the book discusses key methods and gives great tips for science communication in many areas...' - CAPJournal
Book Information
ISBN 9780230573864
Author Mark L. Brake
Format Paperback
Page Count 192
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 296g
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
With a good balance between the theoretical and practical aspects of science communication, the book discusses key methods and gives great tips for science communication in many areas...' - CAPJournal
About the Author
MARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld.
EMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has a background in medical writing and public relations.
Reviews
'With a good balance between the theoretical and practical aspects of science communication, the book discusses key methods and gives great tips for science communication in many areas...' - CAPJournal
Book Information
ISBN 9780230573864
Author Mark L. Brake
Format Paperback
Page Count 192
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 296g
