As we find ourselves at the cusp of an economic downturn, there has been a clear reinvigoration of Keynesian economics as governments are attempting to stimulate the market through public funds. Forming his economic theories in the wake of the Great Depression, John Maynard Keynes argued that a healthy economy depended on the total spending of consumers, business investors and, most importantly, governments too. Keynes formulated that governments should take control of the economy in the short term, rather than relying on the market, because, as he eloquently put it 'in the long run, we are all dead'. This graphic guide is the ideal introduction to one of the most influential economists of the 20th century, at a time when his theories may be crucial to our economic survival. Through a deft mixture of words and images, "Introducing Keynes" is a timely, accessible and enjoyable read.

About the Author
Peter Pugh read History at Cambridge and is the author of more than 30 books on business and history, including the seminal guide to the Guinness scandal and a hugely acclaimed three-volume official history of Rolls-Royce, The Magic of a Name. Chris Garratt is an illustrator. He is the cartoonist behind the legendary 'Biff' comic strip in the Guardian.


Book Information
ISBN 9781848310650
Author Peter Pugh
Format Paperback
Page Count 176
Imprint Icon Books
Publisher Icon Books
Weight(grams) 159g
Dimensions(mm) 168mm * 118mm * 13mm