Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.

In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms' activities. The book is divided into four parts, focusing on the following:

• An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book.
• A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization.
• A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country's global integration, outward investments, and strategies.
• The concepts and practices behind the strategies employed by different firms.

Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

About the Author
Andrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia.

Reviews

'While BRIC multinationals have been studied extensively, seldom are they studied together in a comparative manner, a missing link offered by this book. This analysis is based on case studies of selected leading multinationals in each of the BRIC countries, and offers a fresh look at the global strategies of these firms.' - Lilac Nachum, Professor of International Business, Baruch College, City University New York, USA

'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others' domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University

'This book provides some fascinating examples of how firms from advanced countries have addressed the challenges of entering large emerging economies, and how firms from large emerging economies have built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.' - Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA

Book Information
ISBN 9781138903807
Author Andrei Panibratov
Format Paperback
Page Count 422
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 744g