The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

TOM ADAMS Chief Digital Officer, FutureBrand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the Netherlands ERIK BRAUN ED BURGHARD Executive Director, Ohio Business Development Coalition, USA THOMAS CROMWELL President, East West Communications BARRY M. FEINBERG Executive Vice President, GfK Roper Public Affairs & Corporate Communications CHARLES J. FOMBRUN Chairman, Reputation Institute NICHOLAS IND Associate Professor, Oslo School of Management and Visiting Professor at ESADE, Barcelona and Napier University, Edinburgh, UK MIHALIS KAVARATZIS University of Leicester, UK SLAWOMIR MAGALA KASPER ULF NIELSEN Executive Partner, Reputation Institute NATALYA S. PAK Associate Professor, English Language Department, Kazakh-British Technical University (KBTU), Kazakhstan LEONARD N. PONZI Managing Partner, Reputation Institute and Managing Director of Global Research CAMILLA SCHIPPA Director, Institute for Economics and Peace WADIM SCHREINER Pretoria, South Africa INGVAR TJA STHEIM LOUISE TODD School of Marketing, Tourism and Languages, Edinburgh Napier University, UK NICOLAS GEORGES TRAD Executive Partner, Reputation Institute JOHAN VAN REKOM Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands PEETER W. J. VERLEGH Associate Professor, RSM Erasmus University, the Netherlands XIAOYAN ZHAO Director, Global Research and Consulting, GfK Roper Public Affairs & Corporate Communications

About the Author
TOM ADAMS Chief Digital Officer, Future Brand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the Netherlands ERIK BRAUN ED BURGHARD Executive Director, Ohio Business Development Coalition, USA THOMAS CROMWELL President, East West Communications BARRY M. FEINBERG Executive Vice President, GfK Roper Public Affairs & Corporate Communications CHARLES J. FOMBRUN Chairman, Reputation Institute NICHOLAS IND Associate Professor, Oslo School of Management and Visiting Professor at ESADE, Barcelona and Napier University, Edinburgh, UK MIHALIS KAVARATZIS University of Leicester, UK SLAWOMIR MAGALA KASPER ULF NIELSEN Executive Partner, Reputation Institute NATALYA S. PAK Associate Professor, English Language Department, Kazakh-British Technical University (KBTU), Kazakhstan LEONARD N. PONZI Managing Partner, Reputation Institute and Managing Director of Global Research CAMILLA SCHIPPA Director, Institute for Economics and Peace WADIM SCHREINER Pretoria, South Africa INGVAR TJOSTHEIM LOUISE TODD School of Marketing, Tourism and Languages, Edinburgh Napier University, UK NICOLAS GEORGES TRAD Executive Partner, Reputation Institute JOHAN VAN REKOM Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands PEETER W. J. VERLEGH Associate Professor, RSM Erasmus University, the Netherlands XIAOYAN ZHAO Director, Global Research and Consulting, GfK Roper Public Affairs & Corporate Communications.

Reviews

"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of several chapters on measuring place branding activity is a particularly valuable contribution." - Keith Dinnie, PhD, Director, Centre for Nation Branding

'A good reputation in today's fast-paced globalized world in terms of flows of capital, information, people, political ideas and values is an essential asset for the decision makers of territorial jurisdictions. The reputation of any city, region, country is no longer in the 'nice to have' category, but absolutely crucial to survive and thrive. Go and Govers' insightful book presents solid concepts, reliable methods and relevant case studies supported by scientific research and evidence. Together these offer sensible guidelines for managing the reputational risk and advancing the place branding body of knowledge, simultaneously.' - Cees B.M. van Riel, Professor of Corporate Communication, Rotterdam School of Management

'Place branding is a dynamic discipline and this 2011 Yearbook introduces many fresh, thought provoking ideas that will stimulate a more holistic view of the subject and the environment in which it must be applied by academics, students and practitioners alike.' - Bill Baker, Author, Destination Branding for Small Cities (Creative Leap Books)

Book Information
ISBN 9780230279537
Author Frank M. Go
Format Hardback
Page Count 213
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan