Description
• Fills a need for high quality case’s in event management as there is definitely a shortage of these resources even in textbooks to support event educators & students with cases to work in the classroom. In this sense the proposed book becomes essential to support educators all over the world.
• The quality of authors is very high and they have delivered projects with high levels of complexity and have significant experience in organising collections like this one
• Range of topics and types of events covered in these case studies from marketing to technology to business events. Structured around the event management planning and implementation process.
• Contributors are the who’s who in event management from different disciplinary backgrounds
Book Information
ISBN 9781032487083
Author Judith Mair
Format Hardback
Page Count 230
Imprint Routledge
Publisher Taylor & Francis Ltd
