This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets.

Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.

With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor's manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

About the Author
K. Praveen Parboteeah is the inaugural COBE Distinguished Professor and Director of the Doctorate of Business Administration at the University of Wisconsin-Whitewater, USA. John B. Cullen is Professor of Management and Huber Chair of Entrepreneurial Studies at Washington State University, USA.

Reviews

"Parboteeah & Cullen do a great job of covering traditional international business topics, like the environment, institutions, and culture. They also cover all of the operational and organizational materials, so it is a complete book. The focus on emerging markets is particularly timely and important."

Len J. Trevino, Florida Atlantic University, USA

"In today's VUCA world , global firms are looking for employees who have a global view as well as special skills to manage unceratintiies accross world markets. This book strives to bridge the gap between domestic and global skill sets. It is an excellent resource for students, faculty, and corporates who want to learn about international business from an analytical, logical framework and knowledge point of view."

Prashant Salwan, Indian Institute of Management Indore, India

Book Information
ISBN 9781138122420
Author K. Praveen Parboteeah
Format Paperback
Page Count 530
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 1678g